"Roadshow" Presentations of Slovenia's Participation in Expo Milano 2015
Ljubljana, 22 October - On 22 October 2014, SPIRIT Slovenia public agency, in cooperation with the Municipality of Nova Gorica, organised the first "Road show" in a series of 12 presentations of Slovenia's participation at Expo Milano 2015, to be held from 1 May 1 to 31 October next year. The Roadshows will take place in 12 statistical regions of Slovenia and will be aimed at bringing together and integrating local business and tourism providers to put up a joint regional presentation in the context of Expo Milano 2015. For this purpose, the representatives of municipal leaderships, local tourist information centres and regional development agencies of Northern Primorska region (Nova Gorica, Brda, Vipava, Idrija, Posočje) met today in the premises of the Municipality of Nova Gorica. In addition to regional presentations of events, sectoral events covering food and tourism as well as business events will be organised as part of the Expo Milano 2015.
Expo Milano 2015 provides the perfect opportunity for the economic promotion of Slovenia, with an emphasis on increasing its visibility and reputation abroad, as well as on developing new partnerships. The purpose of Road Shows across Slovenia is to present this high-profile event of international proportions, which is to be held in Slovenia's immediate neighbourhood, i.e. in Italy, which is Slovenia's second most important trading partner, the third largest foreign investor in Slovenia, and Slovenia's number one market. During the period of 6 months, each of the interested Slovenian regions will be given 14 days to present themselves and each will be able to organise various promotional events and targeted business meetings. This event provides a great opportunity for Slovenia as it promotes the importance of integration at the regional level and joint presentation abroad. In addition to the overall promotion of Slovenia, the aim is to boost the country's export-oriented economic policy, in particular on the Italian market.
At the international exposition, Slovenia will have its own 800 square metre large pavilion with info desks and an area for various business meetings, which will enable it and its economic and local stakeholders to present themselves to 20 million visitors to the exhibition. Slovenia's slogan will be "I feel Slovenia. Green. Active. Healthy", and its themes will be linked to expo's main themes: saltpans, bees, thermal and mineral waters, healthy and active lifestyle, and green technologies. The expo's themes also have an educational purpose; they are intended for the broadest possible range of people, with an emphasis on a unique experience, pop culture, and countries' achievements in different areas relating to food and the environment. Slovenia will be one the 144 countries (94% of the world's population) taking part in the expo. There will be around 4,070 events at the expo, which will be visited by as many as 130,000 people per day. This makes it an incredible opportunity for Slovenia to promote itself as a tourist destination, strengthen the reputation of its national brand "I feel Slovenia" and increase the volume of trade at the global level, particularly with Italy.